People Still Want Happily Ever After 

The internet age has transformed the way people find their life partners. But it turns out, that everyone continues to look for exactly the same thing. People who meet using dating apps and sites like eharmony may have met unconventionally but end up with a very traditional outcome in the form of marriage. Many women still want the traditional white wedding dress marriage ceremony though of course there are many cultures that have different traditions that are equally desirable to women from those backgrounds.

Rapidly changing values

This is surprising given the pace at which the younger generation are rapidly reshaping values and behaviour. It does highlight was have become increasingly obvious. No matter how people end up meeting their life partners, traditional values and conventional relationships will never be old hat. People still seek out compatibility, loyalty, love and marriage. The latest research from eharmony that looked at dating over the generations found that the most popular form of “happily ever after” continues to be marriage.

eharmony poll

eharmony polled 1000 people who were in different life stages and found that their search for a soul mate was shaped by the culture, technology and traditions that were prevalent when they first began dating. The individuals polled were sorted into four categories, 50-somethings who started dating in 80s, 40-somethings who started dating in the 90s, 30-somethings who started dating in the 2000’s and 20-somethings who started dating in the 2010s.

Younger people more likely to leverage technology

As one would expect the 30-somethings and 20-somethings, were more likely to leverage technology to find a date, a fifth of whom said they met their current partners online. In contrast, 75 per cent of 50-somethings met their partners through social lives, either by meeting friends of friends or by meeting someone at a bar or party. Whilst technology has made it easier for younger people to find potential partners and communicate it has also created a sense of uncertainty.

With technology comes uncertainty

This is because no matter how much interaction people have with one another 43 per cent of the younger generation of digital daters say they still felt the need to evaluate a potential partner face to face before committing. In contrast 60 per cent of 50-somethings said they “just knew” suggesting they have more experience reading people perhaps. The one thing that appears to be timeless in terms of what is attractive and is consistent across age and experience is sense of humour with 69 per cent of those polled valuing that quality the most.



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